YouTube
What it is
YouTube ads are a great way for businesses to promote their products or services to a wide audience. They are video ads that appear before, during, or after the videos you watch on YouTube, as well as on other partner sites.
Why use YouTube ads
- Reach a wide audience: YouTube is one of the most popular video platforms in the world.
- Precise targeting: You can reach the people most likely to be interested in your product or service.
- Varied formats: Choose the ad format that best fits your goals.
- Measure results: Track your campaign performance and adjust accordingly.
Text specifications
Text
| Type | Maximum size |
|---|---|
| Headlines | 2 lines, 40 characters per line |
| Descriptions | 2 lines, 35 characters per line |
Image specifications
Videos
| Ratio | Resolution | Recommended duration |
|---|---|---|
| Landscape 16:9 | 1920 x 1080 pixels | 15 seconds |
| Portrait 9:16 | 1080 x 1920 pixels | 15 seconds |
| Square 1:1 | 1080 x 1080 pixels | 15 seconds |
Note
If you do not have a video asset and do not want to use auto-generated videos, you can use the Google Ads video creation tool to create a video for your Performance Max campaign. Learn how to create a video using the asset library.
Full specs
How to launch your YouTube channel
Complete practical guide
On this page