Creative resources
Guidelines for building effective creatives
The video you use is one of the most important success factors for a YouTube campaign. The fundamental ABCD principles form the basis of any high-quality ad:
Overview of the fundamental ABCD principles
Video Builder
Video Builder is a simple way to turn content you already own into YouTube video ads at no cost. To get started, a few images and a story to tell are enough.
Video Builder is a free YouTube tool that lets businesses create short videos easily and quickly. Here are its features:
- It animates static elements such as images, text, and logos.
- It uses music from the YouTube library.
- It offers a variety of layouts based on your message.
- It lets you customize colors and fonts.
- It generates 6- or 15-second videos.
Video Builder is especially useful for businesses that do not have the resources to create videos from scratch. It can also be used by businesses that need to create additional or lightweight videos. For example, a restaurant can use it to communicate schedule changes or promotions.
Video Builder is currently in beta. You can sign up for access on the YouTube website.